Frequently Asked Questions
Partnerwise Strategies is a Sales and Marketing consulting firm specializing in:
- Identification & creation of strategic partnerships
- Executive consulting in the partnership arena
- Executive recruiting of sales and marketing professionals
What is Partnerwise Strategies, and what are your specialties?
Partnerwise Strategies is an International Sales and Marketing consulting firm. We help companies think strategically about partnership marketing and guide you through the myriad of questions and issues you must understand before proceeding. For an overview of our services, click here.
Who are key members of your management team?
Click here for our management team bios.
What industries have you worked with?
We have experience with thousands of partnership programs with industries such as: airlines, lodging, retail, media, insurance, investment management, entertainment, sports, and several hundred premier non-profit organizations in North America and Europe.
How does Partnerwise charge for their services?
Our business model is performance based - we don't require expensive retainers or ask for unreasonable commitments and we are always willing to structure an arrangement that makes financial sense for you.
I need assistance with a complex marketing program - what can you offer?
• Program Positioning • Development of Strategic Marketing Goals • Development and Execution of Tactical Marketing Plans • Help Identify Key Metrics and Reporting Requirements • Create Projections and Evaluate Program PerformanceI would like more information, where are you located?
Partnerwise Group has executive offices in both Waltham, MA and Phoenix, Arizona.
Phone: (602) 954-6300
Fax: (602) 954-6302
Phone: (781) 547-6900
Fax: (781) 547-6901
E-mail:info@partnerwisegroup.com
What We Do
Partnerwise Strategies is a Sales and Marketing consulting firm. We help companies think strategically about partnership marketing.
Industries We Work With
We have experience with thousands of partnership programs with industries such as: airlines, lodging, retail, media, financial services, entertainment, sports, and many more in North America and Europe.
How We Are Different
Our team is pulled from a variety of disciplines with particular experience in the affinity and co-branded credit card business. With over two decades in the industry, we have created some of the most ground breaking partnerships in the credit card industry.
News
April 15th, 2008
We have a long history and knowledge of the importance of alumni association programs as part of a robust partnership marketing strategy. The attached article from the January 24th issue of The Chronicle of Higher Education includes a good summary of trends with alumni programs and particularly their financial dependence on affinity endorsed credit card programs. Our view is that affinity is one of several factors that can be useful in designing partnership strategies. Given the powerful consumer trends that value rewards and offer immediate gratification, partnership programs must also appreciate the increasing value of affinity marketing as not just a method but a growing marketing channel for consumer products.
