Home
Partnerwise Strategies is a Sales and Marketing consulting firm specializing in:
- Identification & creation of strategic partnerships
- Executive consulting in the partnership arena
- Executive recruiting of sales and marketing professionals
Partnerwise Strategies is a uniquely focused firm that takes ownership of the difficult tasks required to make the most of third party marketing channels. Drawing on our vast experience in the affinity and co-branding arenas, we can penetrate markets otherwise unavailable to our clients. Partnerwise brings products to the marketplace with a proven sales and marketing platform. In order to accomplish this, we identify, develop and structure alliances that draw upon each partners' strengths to create beneficial joint endeavors.
What We Do
Partnerwise Strategies is a Sales and Marketing consulting firm. We help companies think strategically about partnership marketing.
Industries We Work With
We have experience with thousands of partnership programs with industries such as: airlines, lodging, retail, media, financial services, entertainment, sports, and many more in North America and Europe.
How We Are Different
Our team is pulled from a variety of disciplines with particular experience in the affinity and co-branded credit card business. With over two decades in the industry, we have created some of the most ground breaking partnerships in the credit card industry.
News
April 15th, 2008
We have a long history and knowledge of the importance of alumni association programs as part of a robust partnership marketing strategy. The attached article from the January 24th issue of The Chronicle of Higher Education includes a good summary of trends with alumni programs and particularly their financial dependence on affinity endorsed credit card programs. Our view is that affinity is one of several factors that can be useful in designing partnership strategies. Given the powerful consumer trends that value rewards and offer immediate gratification, partnership programs must also appreciate the increasing value of affinity marketing as not just a method but a growing marketing channel for consumer products.
