Leadership

Steve Marcus, Founder and Senior Advisor | smarcus@partnerwisegroup.com

As a specialist in the dynamics of affinity and co-branded credit cards for consumer loyalty programs, Steve has been at the forefront of this marketplace since its inception, playing leadership roles in the sales and marketing efforts of over a dozen major international issuing banks from 1984 to the present.

Steve has participated in the critical steps involved in the creation of partnership programs with a myriad of industry participants: airlines, lodging, retail, media, insurance, investment management, entertainment, sports and several hundred premier non-profit organizations in the United States and Canada.

In 1991 Marcus founded Affinity Partners which became the exclusive sales partner for First USA Bank. During this relationship, FUSA grew from the 14th largest issuer of Visa Credit Cards to the #1 issuer.

During his career Steve has represented a number of financial service companies including: MBNA, NationsBank, Signet Bank, Bank of Montreal, First USA, and Juniper Bank among others.