Services
Partnerwise Strategies is a Sales and Marketing consulting firm specializing in:
- Identification & creation of strategic partnerships
- Executive consulting in the partnership arena
- Executive recruiting of sales and marketing professionals
Our services can be as broad or as deep as our client's desire. We have no set guidelines other than working with reputable companies that value our services. In fact, our business model is performance based - we don't require expensive retainers or ask for unreasonable commitments and we seek to be aligned with the long-term interests of our clients and business partners.
In the broadest of terms, we help executives think strategically about partnership marketing and guide them through the myriad of questions and issues that must be fully understood before proceeding. We help clients size markets and better understand the true opportunity the strategy holds. And, should you choose to move forward, we can create a tactical plan and execute it for you.
What We Do
Partnerwise Strategies is a Sales and Marketing consulting firm. We help companies think strategically about partnership marketing.
Industries We Work With
We have experience with thousands of partnership programs with industries such as: airlines, lodging, retail, media, financial services, entertainment, sports, and many more in North America and Europe.
How We Are Different
Our team is pulled from a variety of disciplines with particular experience in the affinity and co-branded credit card business. With over two decades in the industry, we have created some of the most ground breaking partnerships in the credit card industry.
News
April 15th, 2008
We have a long history and knowledge of the importance of alumni association programs as part of a robust partnership marketing strategy. The attached article from the January 24th issue of The Chronicle of Higher Education includes a good summary of trends with alumni programs and particularly their financial dependence on affinity endorsed credit card programs. Our view is that affinity is one of several factors that can be useful in designing partnership strategies. Given the powerful consumer trends that value rewards and offer immediate gratification, partnership programs must also appreciate the increasing value of affinity marketing as not just a method but a growing marketing channel for consumer products.
